Axis Real Estate
A digital flagship for Dubai's fast-moving property market.
2.3×
Lead Growth
1.2s
Mobile Load Time
Top 3
Google Ranking
The Challenge
Competing in Dubai's saturated real estate market with a 6-second-loading WordPress site, no Arabic support, and no mobile experience. Seventy percent of Dubai property searches happen on mobile — Axis was invisible to that audience.
Our Approach
Competitive Analysis
Audited the top 10 Dubai real estate platforms to identify gaps: load speed, mobile UX, and language support were all failing industry-wide.
Performance Architecture
Built on Next.js with SSR for sub-1.5s load times, image optimization, and edge caching via Vercel CDN.
Custom Property Search
Built a search engine with geolocation filtering, community-level boundaries, and 15+ property attribute filters — all updating in real time without page reloads.
Arabic Localisation
Full RTL support with bilingual listings — critical for Dubai's buyer demographics and Google search indexing in Arabic.
The Solution
A Next.js platform with server-side rendering for fast SEO indexing and a custom property search engine with geolocation filtering and Arabic RTL support. WhatsApp lead capture integrates directly with the team's CRM. The result: from 6-second load times to 1.2 seconds on mobile, and first-page Google ranking achieved within 4 months.
The Results
2.3× increase in qualified lead generation
Mobile page load cut from 6s to 1.2s
Top 3 Google ranking for 'Dubai off-plan properties'
Technology Stack
Next Project
Undiscovered Destinations
Travel & Tourism
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