abdulsoft.
Performance Optimisation · Dubai

Every Millisecond
Costs You Revenue.

We audit, fix, and continuously optimise your website — turning slow, leaky pages into high-converting, top-ranking assets that compound in value over time.

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LCP0.8s
INP42ms
CLS0.02
PageSpeed98/100
After optimisation
The Business Case

Speed is the
Silent Sales Tool.

Performance is not a technical checkbox — it is the single biggest lever for revenue, search rankings, and user retention.

0%
Conversion Loss
For every 1-second delay in page load time on mobile devices.
0%
Users Abandon
Mobile visitors leave if a page takes longer than 3 seconds to load.
0×
More Organic Traffic
Websites hitting Core Web Vitals thresholds rank significantly higher.
Performance Audit

Your Site,
Fully Diagnosed.

We replicate exactly what Google's Lighthouse sees. Every score, every bottleneck — visible, actionable, and fixed.

Lighthouse Scores
0
Performance
0
SEO
0
Accessibility
0
Best Practices
Core Web Vitals
LCP — Largest Contentful Paint
0.9sGood
INP — Interaction to Next Paint
42msGood
CLS — Cumulative Layout Shift
0.02Good
TTFB — Time to First Byte
180msGood
What We Fix

8 Disciplines.
One Goal: Peak Performance.

Speed Optimisation
Sub-second load times via lazy loading, code splitting, and edge caching.
Core Web Vitals
Fix LCP, INP, and CLS to meet Google's Good thresholds on mobile and desktop.
SEO Optimisation
Crawlability, indexation, schema markup, canonical tags, and technical meta strategy.
Technical Audits
Full-stack review: performance, accessibility, security, and best practices.
Database Optimisation
Query tuning, compound indexes, connection pooling, and server-side cache layers.
Image Optimisation
WebP/AVIF conversion, responsive srcsets, lazy loading, and global CDN delivery.
Code Refactoring
Dead code removal, tree-shaking, bundle analysis, and legacy JavaScript modernisation.
Security Hardening
HTTPS enforcement, CSP headers, rate limiting, CSRF protection, vulnerability patching.
How We Work

From Slow to
Lightning Fast.

01
Audit
Full Lighthouse, PageSpeed, and GTmetrix analysis. We establish your baseline across every Core Web Vitals metric.
02
Diagnose
Every bottleneck mapped to its root cause — slow queries, render-blocking scripts, oversized assets, server lag.
03
Prioritise
Impact vs effort matrix. The biggest performance gains ship first so you see measurable results within days.
04
Implement
Code-level changes, CDN configuration, image pipeline setup, and caching strategy — all executed without downtime.
05
Validate
Lab and field testing across devices and connection speeds. We confirm every fix lands cleanly before moving on.
06
Monitor
Ongoing CrUX data monitoring. We catch regressions before they affect your search rankings or conversion rate.
Before & After

The Numbers
Don't Lie.

This is what a real optimisation engagement looks like — before and after working with us.

Before
PageSpeed Score34/100
LCP7.8s
INP480ms
CLS0.28
After AbdulSoft
PageSpeed Score97/100
LCP0.9s
INP42ms
CLS0.02
Our Stack

Industry-Grade Tools,
Expertly Applied.

Google Lighthouse
PageSpeed Insights
GTmetrix
WebPageTest
Chrome DevTools
Cloudflare
Webpack / Vite
Sharp / Squoosh
Redis
Nginx
Screaming Frog
Ahrefs
Client Success Stories

Real Businesses.
Real Results.

Retail
Dubai E-Commerce Brand
34
Before
96
After
LCP
7.8s → 0.9s
+62% revenue in 90 days
Healthcare
UAE Healthcare Clinic
41
Before
94
After
LCP
6.2s → 1.1s
+48% appointment bookings
Real Estate
Dubai Real Estate Agency
28
Before
98
After
LCP
9.1s → 0.7s
3× organic traffic growth
Pricing

Transparent.
Performance-Backed.

Audit Sprint
AED 2,500one-time

A full technical audit with a prioritised action plan. Know exactly what is costing you conversions.

  • Lighthouse + CWV audit
  • SEO technical review
  • Security vulnerability scan
  • Prioritised fix report
  • 1-hour strategy call
Get My Audit
Most Popular
Growth Plan
AED 2,000/month

Continuous optimisation and monitoring. We implement, test, and iterate every single month.

  • Everything in Audit Sprint
  • Monthly implementation sprints
  • CrUX field data monitoring
  • A/B testing support
  • Priority Slack access
Start Growing
Enterprise
Custompricing

Full-stack performance engineering for large platforms, SaaS products, and enterprise websites.

  • Dedicated performance engineer
  • Database architecture review
  • CDN setup & edge tuning
  • SLA performance guarantee
  • Quarterly business review
Talk to Us
FAQ

Common
Questions.

Common causes include unoptimised images, too many JavaScript files, slow hosting, and no caching. We run a full audit, identify the exact bottlenecks, and fix them — typically achieving Google PageSpeed scores above 90 on both mobile and desktop.

Core Web Vitals are Google's three key performance metrics: LCP (loading speed), INP (interactivity), and CLS (visual stability). Google uses them as a direct ranking factor. Poor scores mean lower search positions and higher bounce rates.

A one-time performance audit and fix engagement starts from AED 2,500. Ongoing optimisation retainers start from AED 2,000/month. We provide a fixed quote after reviewing your site — no surprises.

Yes. We optimise WordPress, Shopify, Webflow, and custom-built React/Next.js sites. Our approach adapts to your platform — whether that's plugin-based optimisation or deep code-level refactoring.

Free Audit · No Commitment

Ready to Stop
Leaking Revenue?

We will run a full Lighthouse audit on your site — free — and show you exactly what is costing you conversions and rankings.

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