AY Accessories
Fashion accessories — zero friction from discovery to checkout.
41%
Cart Abandonment
3.1×
Mobile Revenue
28%
Higher AOV
The Challenge
A growing accessories brand with fragmented inventory, generic product pages, and a 78% cart abandonment rate. On mobile — where 80% of their traffic came from — the checkout experience was broken, requiring 11 steps to complete a purchase.
Our Approach
Conversion Audit
Session recordings and heatmaps revealed the exact drop-off points: checkout step 4 (address form), product sizing confusion, and no trust signals at cart.
Custom Theme Build
Built a custom Liquid theme with mobile-first checkout, sticky add-to-cart, and one-page checkout flow reducing steps from 11 to 4.
Product Experience
Added smart size guides with measurement calculators, 360° product views, and 'Complete the Look' cross-sell blocks on every PDP.
Retention Stack
Integrated Klaviyo for abandoned cart recovery (3-email sequence), post-purchase education, and a loyalty points programme.
The Solution
A custom Shopify Liquid theme with a streamlined 4-step mobile checkout, smart size guides, 360° product imagery, and a full Klaviyo email automation stack. Cart abandonment dropped from 78% to 41% and mobile revenue tripled within the first 90 days.
The Results
Cart abandonment reduced from 78% to 41%
Mobile revenue up 3.1× in first 90 days
Average order value increased by 28%
Technology Stack
Next Project
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