Blurred Ego
Where luxury streetwear meets the cutting edge of the web.
500%
Longer Sessions
60%
3D Viewer Adoption
3
Design Publications
The Challenge
A premium streetwear label with an offline cult following and an online presence that embarrassed their brand. Their Shopify template was generic — it communicated none of the unconventionality that made Blurred Ego desirable.
Our Approach
Brand Audit
Deconstructed the offline brand identity — materials, retail experience, packaging — and translated it into digital design principles.
Creative Direction
Defined a visual language: high contrast, deliberate negative space, distortion effects, and brutalist typography that matched the label's physical aesthetic.
Technical Development
Built the Three.js WebGL hero with custom GLSL shaders. The 3D product viewer was built in React Three Fiber with realistic material rendering.
Headless Commerce
Connected to Shopify's Storefront API — preserving the Shopify backend for inventory and orders while giving complete creative freedom on the frontend.
The Solution
A custom React website with a Three.js WebGL hero section, custom GLSL shader effects, and a 3D product viewer built on React Three Fiber. Commerce is powered by a headless Shopify Storefront API connection — full creative control without losing Shopify's inventory and payment infrastructure.
The Results
Session duration up 500% vs. old Shopify theme
3D product viewer engaged by 60% of all visitors
Featured in 3 design publications within launch week
Technology Stack
Next Project
Al Yousuf Motors
Automotive
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