Boostane
Performance fuel additives built for serious drivers — worldwide.

180%
International Growth
0.8%
Return Rate
22%
Email Revenue
The Challenge
A niche automotive performance brand with a cult following of serious drivers who needed technical depth before purchasing. Their existing store had no product comparison, no international shipping clarity, and no post-purchase education — leading to returns and confused customers.
Our Approach
Technical Content Strategy
Rewrote every product description to speak to track drivers, not casual car owners — with fuel octane calculators, mixing guides, and dyno result embeds.
Product Comparison Engine
Built a side-by-side comparison tool for all Boostane variants — letting customers compare boost percentages, application types, and fuel compatibility.
International Shipping Matrix
Built a zone-based shipping calculator with live rates, import duty estimates for 40+ countries, and clear DDP/DAP labelling to avoid customs surprises.
Email Automation
Designed a Klaviyo post-purchase flow — mixing guide day 1, track results request day 7, reorder reminder day 30 — that now drives 22% of total revenue.
The Solution
A custom Shopify store with a product comparison engine, international shipping matrix for 40+ countries, and a Klaviyo email stack. International orders grew 180% in the first quarter. The post-purchase education sequence reduced returns to 0.8% and generates 22% of monthly revenue through repeat purchases.
The Results
International orders up 180% in first quarter
Product return rate dropped to 0.8%
Email sequence drives 22% of total monthly revenue
Technology Stack
Next Project
Univue
Data Visualisation
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