Univue
Turning raw enterprise data into decisions executives actually make.
55%
Demo Conversion
800ms
Rendering 1M Rows
#1
Purchase Reason: Visuals
The Challenge
A SaaS analytics company with genuinely powerful data insights being buried in unreadable tables and static charts exported to PowerPoint. Their sales team couldn't demo the product compellingly, and enterprise buyers couldn't understand the value until they'd already committed.
Our Approach
Data Strategy
Worked with the data science team to understand which insights mattered most to enterprise buyers — and how to surface them in the first 30 seconds of a demo.
Visualisation Architecture
Built a D3.js component library — 14 chart types — with a shared data layer that handles 1M+ row datasets without UI thread blocking using WebWorkers.
Interactive Design
Every chart is interactive — drill-down by segment, time-range selection, cross-filter between charts — so demos feel alive, not like a slide deck.
Report Builder
Built a drag-and-drop report composer that lets non-technical users build shareable dashboards — reducing reliance on the data team for standard reports.
The Solution
A React + D3.js dashboard with a 14-chart component library, WebWorker-based rendering for 1M+ row datasets in under 800ms, and a drag-and-drop report builder. Demo-to-trial conversion increased 55%. Enterprise clients now cite 'the visuals' as the primary purchase reason in post-sale surveys.
The Results
Demo-to-trial conversion up 55%
1M+ row datasets rendered in under 800ms
Visuals cited as #1 purchase reason by enterprise clients
Technology Stack
Next Project
SHJ International
Logistics & Trade
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