EEZE PC
Custom PC building — made effortless for the UAE market.
70%
Self-Serve Orders
0
Compatibility Errors
2.8×
Revenue Growth
The Challenge
Selling custom PCs online is complex — every component must be compatible, stock changes daily, and UAE customers wanted split payment options. Without a digital solution, 70% of orders required a sales person to manually configure and quote — a bottleneck that was costing hours per day.
Our Approach
Configurator UX
Designed a step-by-step PC builder — CPU, motherboard, RAM, GPU, storage, case, cooling — where each choice narrows compatible options for the next step.
Compatibility Engine
Built a Node.js rules engine with 800+ compatibility rules covering socket types, TDP limits, case clearance, and power requirements — zero compatibility errors since launch.
Inventory Sync
Live stock levels pulled from the warehouse API — no 'add to cart' button visible if a component is out of stock, eliminating overselling.
Payment Flexibility
Integrated Stripe with Tabby (buy now, pay later) for UAE customers — increasing completed checkouts by 40%.
The Solution
A Next.js storefront with a live compatibility-checking PC configurator, real-time warehouse inventory sync, and a Stripe + Tabby payment stack. Seventy percent of orders now complete without sales team involvement. Revenue grew 2.8× in the 6 months following launch.
The Results
70% of orders now placed without sales team
Zero compatibility errors since launch
Revenue up 2.8× in first 6 months
Technology Stack
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